Market Survey Research

Our Market Survey Research service guides institutions though the consideration of what their markets for students should be, how they should position themselves in those markets, what the quality, size and mix of their student body should be, and what they should do to recruit and retain that student body. We develop with you a research plan that relies upon internal and market-based focused group discussions and random sample surveys to determine student satisfaction with your current programs and how these programs and new ones might appeal to the marketplace. Then we work with your institution to develop an enrollment management plan based upon the results of our research.