Peter Holloran, Senior Consultant for Higher Education Brand Development and Strategic Communications, brings over 40 years of experience in educational marketing and communications to Stevens Strategy. As founder of Cognitive Marketing Inc., Peter spent 30 years specializing exclusively in higher education branding for colleges, universities, and schools before joining our educational consulting firm in 2023.

Peter’s expertise centers on his proprietary Market Voicing℠ brand development process, a proven methodology that has successfully strengthened institutional brand identities for dozens of higher education institutions. This strategic approach helps colleges and universities strengthen their institutional brand identities.

Market Voicing℠ is a disciplined, artful, and research-driven process that creates higher education brand strategies inspired by each institution’s unique mission, purpose, and vision. This methodology ensures that college branding and university marketing initiatives authentically reflect institutional values while effectively connecting with prospective students, faculty, alumni, and stakeholders.

As part of Stevens Strategy’s comprehensive higher education consulting services, Peter’s brand development expertise complements our firm’s strategic planning, financial analysis, and institutional leadership consulting for educational institutions nationwide.